Logos take love – but it’s worth it!

Well by midnight again on the laptop redesigning the New Leaf logo, I realized i had to go to bed and accept that logos take a lot of loving into full being before they can be fully released into the world. Then they can focus a lot of love and ideas, and give a lot back. logos are an investment in an idea and a vision. they are talismans, they go with flags and flagships, with letters that change minds, with movements that change the world.

Here is another prototype. i am doing one for onscreen where black is free, one for paper and ink that isnt. And one later for greyscale, and one for embossing pattern on book covers…

another trial - working on lettering inside...

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